Today, I was surprised to see the local courier boy dropping off specific notice pamphlets to targeted post boxes. I did my little bit of investigation and found that he had some notices printed for a day care center. Essentially an ad and he was carefully dropping it to those post boxes that were owned by families with kids and toddlers.
I was happy to know several things. One, the day care sponsor had used an effective service to do the advertising. Second, there was no wastage in the service. It reached the right people. Third, it was using a layer inbetween the manufacturer and distributor for advertising.
It was like the Feedster model you know. Earlier we googled web sites, then we were provided with search facilities for news sites, images, printed books ...etc etc. But services like Feedster searched the feeds and that's like searching the postman for the right information while he carries loads of important mails meant for all. The revenue model is based on sponsored searches and advertisement programs based on successful usage of feeds. Feeds, not web sites will be the next order!
There, I get a pop-up asking if I want to use 'Ad-Sense' program and make money while you read this ..:-D
Merry christmas and Happy New Year.
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