Friday, November 09, 2012

Life cycle of a social identity

I recently read an article classifying what are the basic building components for a social media and how to accentuate some of them but not all of them for effective communication.

The building blocks or dimensions as you would call them are


  • Your Identity
  • Your Reputation (What you would like other to think of you)
  • Your Relationships 
  • Groups
  • Conversations
  • Sharing
While Linkedin profiles concentrate on the top three (the Identity, Reputation, Relationships) the buddy social networking sites such as facebook maintain the last three (Groups, Conversations, Sharing) without bothering too much on identity and reputation.  

Most of us have two identities. One, a professional, accountable, matured self on LinkedIn and another child-like, silly, funny, no-image-to-keep-up self on Facebook and smaller social media.

Organizations also mature the same manner. Small teams with all members equal, with no reputation to keep share the maximum and are most productive. However as they become more and more successful, their reputation grows more and then they fall into the 'maintain-my-image' league and become less productive.

Children have the latter type of network where conversations, sharing, fighting-reconciling take their primary attention and identity or reputation have no meaning at all. Is this the reason that they are so happy all the time?

Coincidentally, our own philosophy says that there is no identity for any of us and there is no reputation to keep because each one of us have our own paths and no one really crosses another's. 

Comments welcome.